PEDESTRIAN & BICYCLE SAFETY CAMPAIGN GETS A BOOST

Broward Sheriff's Office: Public Information Office

PIO Number: 19-3-20

Date: March 25, 2019

The fifth year of the Florida Department of Transportation’s (FDOT) “Alert Today, Alive Tomorrow” campaign is underway, and the Broward Sheriff’s Office just received an additional $100,000 to boost our high-visibility enforcement. 

The main objective of this effort is to reduce traffic crashes and fatalities involving pedestrians and bicyclists through the use of traffic education, warnings and enforcement operations.  The additional funds will be utilized to increase BSO presence in major intersections throughout Broward County.

Through the FDOT grant received by the University of North Florida’s Institute of Police Technology and Management, BSO has been awarded a total of $250,000 

Deputies throughout BSO jurisdictions will be conducting on-street education by talking to motorists, bicyclists and pedestrians traversing our roadways.  They will also be enforcing Florida Statutes by issuing warnings and citations when appropriate.  The campaign runs through April 2019.

Pedestrian and bicycle crashes are more likely to result in fatal or serious injuries than other types of crashes. BSO reminds the community of the following safety tips:
 
Pedestrians should always walk on the sidewalk.  If no sidewalk is available, walk facing traffic.
Pedestrians and bicyclists should not wear headphones or talk on their cell phones.
Only cross streets at marked crosswalks or intersections, when possible, and obey all traffic signals.

Media note: Deputies are available for media ride-alongs during the campaign.   

THIS REPORT BY:
Keyla Concepción/PIO
3/25/19  1200