BSO ROLLS OUT YEARLY PEDESTRIAN AND BICYCLE SAFETY CAMPAIGN

Broward Sheriff's Office: Public Information Office

PIO Number: 20-1-25

Date: Jan. 31, 2020

For the sixth year in a row, the Broward Sheriff’s Office is participating in the Florida Department of Transportation’s (FDOT) “Alert Today, Alive Tomorrow” campaign, a high-visibility enforcement initiative to target pedestrian and bicycle safety.

Through the FDOT grant received by the University of North Florida’s Institute of Police Technology and Management, BSO has been awarded $150,528 to educate people and enforce safe pedestrian, bicyclist and driver behaviors in Broward County. The main objective of this effort is to reduce traffic crashes and fatalities involving pedestrians and bicyclists through the use of traffic education, warnings and enforcement operations.   
 
Deputies throughout BSO jurisdictions will be conducting on-street education by talking to motorists, bicyclists and pedestrians traversing our roadways. They will also be enforcing Florida Statutes by issuing warnings and citations when appropriate. The campaign runs until April 2020.

Pedestrian and bicycle crashes are more likely to result in fatal or serious injuries than other types of crashes. BSO reminds the community of the following safety tips:
 
Pedestrians should always walk on the sidewalk. If no sidewalk is available, walk facing traffic.
Pedestrians and bicyclists should not wear headphones or talk on their cellphones.
Only cross streets at marked crosswalks or intersections, when possible, and obey all traffic signals.

Media note: Deputies are available for media ride-alongs during the campaign.   

THIS REPORT BY:
Robyn Hankerson/PIO
1/31/20  1037