Broward Sheriff's Office: Public Information Office

PIO Number: 21-9-23

Date: Sept. 22, 2021

For the eighth year in a row, the Broward Sheriff’s Office will participate in the Florida Department of Transportation’s “Alert Today, Alive Tomorrow” campaign, which is a high-visibility enforcement initiative dedicated to protecting pedestrians and cyclists. 

Through a contract with the University of North Florida’s Institute of Police Technology and Management, BSO has been awarded $84,159.35 to educate people and enforce safe pedestrian, bicyclist and motorist behaviors throughout Broward County. The goal of the effort is to reduce traffic crashes and fatalities involving pedestrians and bicyclists through the use of traffic education, warnings and enforcement operations.   
The enforcement campaign runs until May 2022 and will focus on increasing awareness and compliance with traffic laws. Throughout the initiative, deputies in BSO jurisdictions will conduct on-street education by talking to motorists, bicyclists and pedestrians who use county roads. Deputies will enforce Florida Statutes by issuing warnings and citations when appropriate. 

Pedestrian and bicycle crashes are more likely to result in fatal or serious injuries than other types of crashes. BSO reminds the community of the following safety tips:
- Pedestrians should always walk on the sidewalk. If no sidewalk is available, walk facing traffic.
- Bicyclists should ride in a designated bike lane, if one is available. Cyclists should ride with the flow of traffic. 
- Pedestrians and bicyclists should avoid wearing headphones or talking on their cellphones.
- Motorists should avoid distractions while driving and always watch for pedestrians. 
- Only cross streets at marked crosswalks or intersections, when possible, and always obey all traffic signals.
- Pedestrians and bicyclists should make sure they are visible to drivers when walking or riding at night. 
- On the road there should be a minimum of 3 feet between bicyclists and vehicles. 

Carey Codd/Sr. PIO