Aretha Franklin said it best when she sang about the importance of being shown a little respect. We all know the foundation of a strong relationship is built on this important quality. It's even more important when it comes to law enforcement and how we interact with people in all the diverse communities we serve.
That's why I'm thrilled to announce that the Broward Sheriff's Office is launching the Respect Campaign. Beginning this month, and running throughout the year, our Respect Campaign will highlight all the ways BSO's dedicated men and women in law enforcement, detention, fire rescue and civilian positions build stronger community connections and the many ways we work to get even better.
Throughout the year, we will share stories through our social media platforms on Facebook, Twitter and Instagram, as well as on our website at www.sheriff.org, showcasing the interactions and people who make a huge difference in ways both big and small.
Stories that highlight BSO's respect for our profession and respect for the communities we protect. The people who go above and beyond. And the daily interactions with our community's children – and the acts of compassion that go a long way – in ensuring the safety and well-being for all.
We're also taking the opportunity to look at how we can improve and become even more responsive to the needs of Broward County's two million residents and many visitors. As part of the effort, we developed a new internal training video that stresses the importance of treating everyone with dignity and respect – and how it produces lasting, positive benefits. We're also seeking feedback from members of our community to help us get even better. After all, listening—truly listening—to others and using their views as meaningful guidance is one of the most sincere forms of respect.
This Respect Campaign is the next advancement in our Uniting Broward initiative, BSO's key community outreach effort which actively unites Broward's vibrant and diverse community groups across racial, religious, ethnic, cultural and sexual orientation boundaries, to make Broward a better and safer place to live, work and raise a family.
As a law enforcement officer for nearly 40 years, I quickly learned that treating everyone with the kindness and respect they deserve produces massive results. That's why I've made community policing a cornerstone of my belief system and have made it a priority during my time at BSO.
Far too often we focus only on the small number of bad people, when we should also be focused on the 99 percent who are good people. These are the people that can and will make a difference, and help us make Broward even safer. If you treat people with respect, they are more likely to approach law enforcement with tips or seeking help for a problem before it spirals out of control and becomes a public safety issue.
So to quote Aretha Franklin, I'm excited for you to find out what a little respect means to me … and to BSO.
Sheriff Scott Israel